Agency: BWP

As part of this agency, I produced artwork for multiple shopping centre projects, including Google Display and social ads, website banners, email headers, and onsite digital screens and printed posters. Generative AI was used during the artworking stage to support visual development and efficient production across channels.

Agency: WorksMC

Lenovo aimed to support channel partners and independent resellers in driving sales of their products and services. The campaign showcased the ‘super’ benefits of two key products and engaged audiences through a competition offering tickets to new superhero films. Deliverables included a DM pack with a teaser-style movie poster, stickers, emails, and a campaign website.

Agency: WorksMC

RCG Health was a newly established collective of multidisciplinary healthcare practitioners dedicated to restoring patient health and confidence. I developed a modern, minimal brand identity that conveyed professionalism, trust, and total care, delivering a website, brand guidelines, complete logo suite, icons, graphics, and illustrations across all touchpoints.

Agency: WorksMC

Motorola commissioned us to develop an ‘at work’ brand to strengthen their position in the B2B professional market. We presented three creative concepts, including an illustrative direction that gave the device character while spotlighting key workplace features. An embossed ‘Mobiles for business’ stamp was introduced to reinforce quality and business value.

Agency: WorksMC

Cobham required a distinctive identity for its new Helicopter Academy to attract pilot trainees in a competitive market. We developed a complementary brand aligned to the existing Cobham name, delivering a logo, brochures, emails, social assets, event environments, and a website for a targeted B2C campaign across multiple key sectors.

Agency: WorksMC

Hambleden Capital acquired the UK trust operations of the NatWest Group, including RBS and Coutts, and commissioned us to develop a standalone brand that conveyed trust and security. The project encompassed a full brand rollout, including the logo, stationery, presentation templates, welcome packs, and a website.

Agency: WorksMC

Lenovo sought a striking exhibition stand to drive visibility at Europe’s leading IT event. I designed artwork for vertical and overhead columns, server boxes, and desks, carefully adhering to Intel co-branding guidelines. The final stand combined bold brand imagery with strong, bright colours, using the iconic Lenovo logo at maximum impact wherever possible.

Agency: BWP

As part of a full shopping centre rebrand, I delivered the rollout of all internal wayfinding signage, including totems, wall, column, and hanging signs. The project demanded strong attention to detail, rigorous file management, and proactive problem-solving as production specifications continually evolved.

Agency: WorksMC

Naturya commissioned us to design a large exhibition stand for Natural & Organic Products Europe. To accelerate approvals, I developed the concept using a physical scale model. The final design put the ingredients centre stage, combining playful product imagery, ingredient typography, and bold, enticing messaging visible from across the exhibition hall.

Agency: WorksMC

Three frequently launched new products and services, supported by brand awareness campaigns designed to build excitement both internally and in-store. Our role was to create posters and brochures, alongside branded environments such as lift exterior vinyls and floor decals to deliver strong visual impact.

Agency: WorksMC

Three retail a range of products, from dongles to SIM cards, through partners such as Currys, John Lewis, Rymans, and Tesco. Our role involved adapting cutter guides and designing packaging to meet both brand and retail requirements.

Agency: WorksMC

With the Argos catalogue spanning over 1,000 pages, Lenovo wanted their products to stand out. Using bold colour and abstract imagery, I designed distinctive catalogue pages alongside online banners and email assets. 

We also partnered with Lenovo’s marketing team to create scalable templates, streamlining product rollouts across online retailers such as Amazon, Argos, Currys, and John Lewis.

Agency: Big fish

As part of the launch of their new Cornish kitchenware factory, T.G. Green commissioned us to reproduce the factory schematics for high-quality print and display on site.

Agency: WorksMC

Yell’s printed telephone directory frequently included unused page space where adverts didn’t fully fill a layout. To address this, we designed a range of engaging filler adverts – 10 concepts adapted across 16 different sizes – to encourage continued use of the directory.

Agency: WorksMC

IBM regularly required banners and social assets to drive awareness of their products and solutions. I designed and rolled out impactful ads across multiple banner formats and languages, including French, German, and Spanish, ensuring consistency and strong visual appeal across markets.

Agency: Immprint

For Energy Saving Trust, we created a series of Best Practice Guides in partnership with the Department for Transport. The guides were designed to help businesses cut costs while reducing environmental impact, using a clean, clear, and concise digital format to communicate guidance effectively.

Agency: WorksMC

Lenovo required the rapid production of multiple guides promoting their products to varied audiences. Our role was to deliver high-quality, on-brand assets at speed, involving content refinement, retouching, and creative layout design. This extended beyond guides to include emails, social banners, and print advertising.

Agency: WorksMC

SoftwareONE aimed to raise awareness and engagement for its cloud transformation services through a campaign focused on RISE with SAP. We created guides, a landing page, and social content within strict brand guidelines, clearly explaining the people, process, and technology impacts of RISE for businesses considering migration to S/4HANA.

Le Bab, a London-based Middle Eastern restaurant chain, wanted to refresh their website design and user experience while introducing new pages. By reworking existing design files and collaborating closely with the founder, I successfully delivered a modernised and improved website experience.

Agency: WorksMC

Canon aimed to boost sales through their channel partners. To support this, we created an incentive portal designed to motivate partner staff to promote Canon products, rewarding sales performance with points that could be redeemed for a range of incentives.