Yell’s printed telephone directory frequently included unused page space where adverts didn’t fully fill a layout. To address this, we designed a range of engaging filler adverts – 10 concepts adapted across 16 different sizes – to encourage continued use of the directory.
Agency: WorksMC
Client: Yellow Pages
Project type: Print and digital collateral >
Sector: Marketing >
Roles: Design and artworking
More projects: Archive >