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Ad campaign to challenge perceptions

Agency: WorksMC

Client: LexisNexis

Traditionally a paper-based publisher of legal materials, LexisNexis wanted to promote their digital credentials by advertising the new search facility on their website. The solution, ‘The find engine’, shows how LexisNexis provides the legal profession with the information they need to work smarter. Deliverables included magazine ads and banners for Legal Week, The Times and The Lawyer, and large format print for the London Underground.

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